A cross-border music and creative company connecting China and the West. We help artists, labels and creators move music across markets — from promotion and social strategy to distribution and local platform presence.
THEYSEE exists to make the distance between China and the West feel smaller for music. We combine creative development with practical market access, helping projects find the right audience, platforms and social channels in the market they are entering.
Promotion and distribution are at the heart of our international offer. We help projects adapt their digital presence for the market they are entering and coordinate the practical steps needed to reach local audiences.
For Chinese artists and projects going international: Western platform distribution support, artist profiles, social media setup, release campaigns and audience-building strategy.
For Western artists and labels entering China: local-facing social accounts, platform strategy, content adaptation, campaign support and connections to Chinese music ecosystems.
Market research, positioning and a route built around your project.
Platform profiles, social accounts and market-specific assets.
Distribution coordination, metadata, release planning and delivery.
Content, social strategy, campaigns and audience development.
Every project has a different goal. We can build a focused service or combine several areas into a personalized plan, depending on your market, release and budget.
Campaign planning, content direction, social strategy, creator outreach and market-specific promotion.
Support moving releases between Chinese and Western digital music ecosystems and preparing market-ready deliveries.
Account setup and strategy for platforms such as Douyin, Xiaohongshu, Weibo, TikTok, Instagram and more.
Identity, repertoire, creative direction, release planning and long-term artist strategy.
Artists we represent, develop and collaborate with. The roster grows with every new voice we discover.
Work with THEYSEE →
Creative leadership with an international perspective — building the company across music, artists and cross-border opportunities.
Artist, creative and founder of THEYSEE, shaping the company's artistic direction and long-term vision.
Artist, songwriter and co-founder of THEYSEE’s music branch, focused on music creation, artist development and international release strategy.
Original releases from THEYSEE, with more projects on the way.
OCEAN HAI · 2026
Listen on Spotify →Need a budget, a release plan or personalized assistance entering China or the West? Tell us about your project and we'll discuss the right approach with you.
We are open to creative people who want to build music, culture and cross-border opportunities with THEYSEE.
Apply to work with THEYSEE as a producer, songwriter, sound engineer or social media manager — or pitch yourself as an artist. There is no age limit.
A future creative space for writers, producers and artists to create together.